In September, the most popular furniture circle was the Shanghai 2 furniture exhibition. As the old-fashioned exhibition, China International Furniture Fair (Pudong) has attracted much attention with high standards and international standards. As the pioneer of the first living room customization in China, Lihao Sofa debuted in the four living room scenes, demonstrating the determination to continue to deepen in this field!
Create a custom living room with a sofa as the core
The most important furniture in the living room is undoubtedly the sofa, which is also the center of the living room activities, followed by the coffee table, TV cabinet, background wall and curtain fabric. A complete living room should not only be a place of life, but also a place for exchanges between family members. Therefore, taking the sofa as the core and including other soft clothes in the living room has become one of the major strategies of the sofa brand. However, in the current rise of personalized consumption, new middle-class consumption is becoming mainstream, "customization" is still a very important demand.
Compared with the wardrobe business, software companies have a natural advantage in living room customization. Chief, in product customization, Lihao offers 5 large-scale free customizations. Consumers can choose their own actual needs, choose the softness of the sofa, sofa fabric and color, the size of the sofa, choose the armrest of the sofa and participate independently. Design TV cabinet wall design, etc., to achieve personalized customization needs, WYSIWYG home space.
Followed by the accumulation of sofa software. For more than ten years, Lihao, which has been lean on the production of sofas, is not only the only sofa brand in the country with a leather processing factory, but also joins hands with international top craft design masters to become a recognized “article sofa expertâ€. The deep sofa manufacturing base gives it a natural advantage.
Finally, a deep understanding of the relationship between the living room. Creating a tailor-made living room is not only the support of “hardwareâ€, but also an in-depth study of the communication and communication habits of family members. In the long-term research of products and family life, sofa companies have accumulated a lot of experience and information, and help users to create a perfect living room with 3D designer.
Focus on living room customization, bringing nine support to dealers
The most important thing in the value transfer of the brand to the consumer is the dealer's service ability, and the brand's support for the dealer becomes extraordinarily important. At the Shanghai Furniture Fair, Lihao Sofa proposed nine major policy support.
Lihao terminal joining policy support
For example, the price support of opening a store to send 100,000 yuan has greatly solved the problem of dealers' pre-sales and storefront decoration, and reduced the pressure on dealers to join.
Secondly, the service terminal's APP Laijia purchase, help the terminal quickly match the 3D designer and free map and WeChat drainage conversion tool system, "three major tools" to help the store double the effectiveness, enhance terminal competitiveness and protect dealers' profits. The lifelong training course helps dealers improve their management and terminal profitability, and strengthen the professional ability of the dealer team.
Behind the support of the Nine Majors is the mutual benefit and win-win relationship between Lihao and the distributors. It is also the footnote of the corporate culture of Lihao Sofa “Heâ€.
Lihao: Reasonable and creative living room customization
It is ability, and it is wisdom. In the field of living room customization, Lihao was the first to make a banner, but it is not a traditional custom enterprise, but a customization based on user needs and market development stages.
Specifically, Lihao's living room customization does not provide "arbitrary" customization, nor does it give up the main line of the sofa, but effectively integrates the upstream and downstream resources of the industry, and provides the customized living room as a whole solution to the user.
According to the words of Mr. Zhu Weihua, the chairman of Lihao Sofa, it is “conditional customizationâ€. First of all, excellent design can't change. This is the value of the product. Secondly, the ergonomic principle cannot be changed. Comfort is the sofa and everything. The first essential of the product. What Lihao is satisfied with is a reasonable and creative customization.
Editor in charge: Li Xing
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