Recently, Gore has reached a new cooperation intention with REI, the largest outdoor retail chain in the United States: Since 18 years, Gore fabrics will replace eVent and become the fabric supplier of REI's own brand.
In the outdoor industry, Gore is a household name. Nasahn Sheppard, vice president of product design at REI's own brand, said: "Using this technology can immediately increase the credibility of the product. "We all know a lot, many products are waterproof. However, Gore has improved the quality of its products, making consumers feel from entry-level to experienced. â€
According to the cooperation agreement between the two parties, in the spring of 2018, REI will launch 3 jackets and 1 pair of pants with Gore-Tex fabric for the first time; by the fall of 2018, REI will add more products including Gore-Tex gloves. All of Gore's fabric products from REI will be divided into men's and women's models.
Mike McGrath, head of sales for Gore's North American fabric division, said the brand is happy to work with REI because the retailer is as expected. They know what their members want and need, what problems they want to solve - just as Gore does.
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