The 21st Ningbo International Fashion Festival will be held in Ningbo from October 19th to 22nd, 2017. On the afternoon of July 27th, it will be organized by the China National Textile and Apparel Council and Ningbo Huabo Convention and Exhibition Co., Ltd. The media group conducted an pre-show interview with Ningbo Luxe Clothing Co., Ltd., and Mr. Wang Jianjie, the general manager, introduced the development status of the company's brand in detail. The reporters of the world clothing and footwear network brought you detailed reports...
Ningbo Luxe Clothing Co., Ltd. is a brand women's wear enterprise integrating elegant women's design, production and sales. Since the introduction of the Italian fashion brand STEVE & VIVAN in 2007, it has formed a long-term strategic partnership with many well-known clothing brands at home and abroad. Mr. Wang emphasized that the luxury brand's brand positioning is “clean, low-key sexy, modern and feminineâ€, closely following the international trend. Compared with the fast fashion style, the company's mid-to-high-end women's products are positioned accurately and focus on quality life, and have a high fashion influence and appeal in the entire apparel industry.
When talking about the STEVE & VIVAN brand story, Mr. Wang said that the head of the group had occasionally encountered the fashion brand STEVE & VIVAN in Italy, which coincided with his wife's name, which led to the idea of ​​buying the brand.
STEVE&VIVAN originated from the Italian classic fashion women's brand founded in 1997. It is a high fashion brand created for elegant, fashionable and romantic urban women. It is dedicated to providing high quality exquisite dress for all modern urban women aged 25-38. The stylish and decent collocation scheme helps every Chinese woman to find self-confidence through correct dressing, to create a modern image that is close to the international trend and without losing the high-end quality, showing the attitude of modern women's independent and self-confidence.
STEVE & VIVAN has always advocated “the attitude towards the pursuit of beauty, the attitude towards refinement, the spirit of self-confidence and optimismâ€, Wang said that the high quality, high cost performance and practical wear of “STEVE & VIVAN†women have become the brand in the clothing industry. The huge advantage of competition.
Due to the speed of fashion updates, the tacit understanding between the design director and the technical staff has become particularly important. In June of this year, the company hired a design director from the United States to graduate from the world's third largest clothing college. In this "dedication, unity, professional and efficient" team, everyone through continuous learning and communication, design and integration of foreign countries The fashion concept, this breakthrough change will make the brand more competitive.
Mr. Wang Jianjie, General Manager of Ningbo Luxury Clothing Co., Ltd.
When talking about the brand operation of the luxury clothing Co., Ltd., Mr. Wang mentioned three characteristics, "The company attaches importance to the customer experience and wholeheartedly provides customers with comfortable and caring service; the brand focuses on the layout design, so that the consumers wear young and Significant body; cost-effective to make our company more competitive, branded clothing using high-quality imported fabrics, can provide consumers with a higher level of service."
The reporter mentioned the differences between the company and international big brands. Mr. Wang believes that international brands lead a trend and style, which drives the development direction of the entire fashion industry; while the company's brand is mainly about practical wear, it can provide fashionable and high-end modern new experience for ordinary consumers.
Luxe Fashion Co., Ltd. has continuously developed and expanded through the mode of direct operation and joint venture. There are more than 50 existing stores, which is about 30% higher than that of the same period of last year. According to the analysis of domestic consumer habits, the company mainly enters large department stores, including Intime Department Store, Jiangsu Central Shopping Center, Huadi Department Store, Northeast New Mart, Changsha Wangfujing and other top-ranking department stores in China are more concentrated in their categories, which enables people with real consumption needs to have more choices.
When answering the online and offline business model proposed by the reporter, Mr. Wang said, “The company’s brand is taking the high-end route and is more inclined to operate offline. For consumers, when buying online products, they cannot really feel the quality of the products. Will be more cautious."
The brand of Luxe Clothing Co., Ltd. was mainly based in Jiangsu and Zhejiang provinces. This year, it has expanded to Shandong, Dalian, Hunan, Hubei, Sichuan, Chongqing and other first- and second-tier cities, and will continue to open up new markets. As a veteran of the women's wear industry, Mr. Wang is very aware of the huge space in the women's consumer market. The company pays attention to the development of the three systems of products, teams and services. It can withstand market testing and will continue to realize the dream of a national strong brand in the future. !
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