Fur clothing has always been regarded as a woman "patent", but yesterday at the 2009 China Fur Clothing Festival saw a variety of men's fur clothing debut in Yuyao, China Fur City, many of the Qiuyi brand simply specializing in male market. In the Fur City, a brand franchise stores, the reporter saw all the shelves are men's fur clothing, there are thirty or forty kinds of models, the price is generally between 2000 yuan to 1 million. The owner said that the average monthly sales of nearly a thousand pieces. Another mix of men and women operating the clothing store, but also clearly felt the men's clothing, "Fashion." "Every year, companies spend a lot of energy to design new men's styles. Men were placed in the conspicuous counter, but women become collocation and embellishment." The owner told reporters that one to the sales season, the store can sell fifty to sixty Men's models Qiu Yi, far more than the female models of fur clothing sales. Analysis of relevant persons, men's fur clothing has long been confined to the north, was treated as a simple warm clothing. With the popularity of women's clothing market for many years becoming increasingly saturated, many companies fancy the men's clothing market gap, began to "create" men's clothes, men's clothing has become a fur market new growth point. Affected by the global financial crisis, sales in the international fur market dropped by 40% last year. More than 90% of Fur Clothing in China's Fur City was sold out, with volume up nearly 30%. Experts believe that this is the Chinese fur clothing manufacturers continue to explore new markets, and inject new elements into the old market inseparable.