Yao Ming, a little giant far away in the United States, is still in the stage of rehabilitating. However, according to media reports, he must practice shooting 500 times a day on a wheelchair, arousing widespread public concern. Not long ago, a 2010 NBA preseason by Yao Ming and Yi Jianlian led his team in Beijing spread the news spread like wildfire, we can see the NBA's appeal in the minds of people, savvy businesses naturally can not miss This cash cow, so the capital of the major shopping malls and the NBA's "intersection" began to become increasingly close. In the past, sports products will only appear in the Nike, Adidas, Reebok and other sports brands in the counter, but as the United States professional basketball swept China, NBA stores have entered the capital of many shopping centers. In the CBD shopping district within the World Trade Plaza days reporter saw the mall operators in a forward-looking ZARA introduction, the NBA store also introduced into the store. And other shopping malls with different sports brand counters, NBA jerseys within the more types, not only the fans version of the clothing and player version of the clothing, NBA-keen consumers can choose according to preferences. Week reporter visited the store found that NBA stores and other sports counters the most significant difference is that the store displays a variety of NBA-related products, ranging from small jerseys to small hats, scarves, key chains. According to an in-store customer, many of the people who love basketball around the show support the NBA store's entry into the Beijing market. "Beijing's basketball fans need a formal franchise that sells NBA-related goods." The reporter found during the visit, NBA stores not only opened in the World Trade Center days shop, the new Dong An Market and Guorui shopping center, the reporter also saw its "figure." Guorui Mall reporter saw that although the mall's NBA store area is small, compared with WTO class, the new Dongan market, but because of the good location, also attracted a lot of attention of consumers. Reporters on the scene saw that in order to increase the attraction of shops to customers, the NBA stores are offering discounts and promotions. According to its staff, since the opening, although Guorui shopping center traffic is not much, but the store's sales are not bad. Subsequently, the reporter visited the NBA store located in the new Dong An market, because is located in the Wangfujing area, the store traffic, and staff confidence in the store sales. According to interviewers, NBACITY will be introduced into Asia for the first time in the upcoming opening of Huaxi Shopping Mall in the west of the capital. Compared with the NBA stores that have appeared in shopping malls such as Guorui Shopping Center and World Trade Center, Its larger area, more abundant products, format more complete. Wu Ya-ming, assistant general manager of Beijing Huaxi Lok Mau Commercial Co., Ltd., said in an interview with reporters that in NBACITY, consumers can buy the jerseys and equipment of all the NBA players. Not only that, all the NBA-related products can be found here. Wu Yangming also said that the sale of NBA related products is only part of the services provided by NBACITY. Here, NBACITY's operators regularly invite all kinds of stars to come and all consumers who love the NBA can meet face-to-face with NBA stars in clubs' clubhouses to let consumers experience the feeling that stars are around. In response to the rise of NBA Commerce in Beijing, the industry believes that with the continuous development of the national economy, the market will be further subdivided, which means that each type of business has its own corresponding customer base, regardless of the consumer group how much. At the same time, he said, the future shape of Beijing's business will be the same as that of the United States, where the retail industry is extremely developed. Each consumer will have corresponding commercial activities to serve them. At the same time, the rise of NBA stores in Beijing is not the case. The derivative products of the entertainment industry such as Transformers and even the Goat and Big Big Wolf have all been well received by consumers, indicating that the market has a wide range of development prospects. Business Daily reporter Li Duo