"Andersen" brand children's clothing to grab children's wear market in China
When Disney and Time Warner faced a fierce battle in the Chinese children's products market, another more well-known fairy tale brand, Denmark Andersen, also aimed at the huge domestic children's business opportunities. Yesterday, the Danish Danish Andersen International Group demonstrated to the franchisees their children's shoes for ages 4 to 14 and announced that they will expand Andersen's stationery and animation film and television market.
Yesterday, in the VIP room of the city's National China Clubhouse, the 2006 brand new launch event of Andersen Andersen, the flagship brand of Shanghai Andersen Children's Products Co., Ltd., kicked off. More than 100 contracted merchants from more than a dozen provinces and cities in China, including Beijing, Shandong, Fujian, Hunan and Jiangxi, are optimistic about the development prospects of Andersen brand in the Chinese market.
It is understood that the Danish Andersen International Group was founded by Wenzhou-based Danish Overseas Chinese, Zhou Wei, who is also the first vice chairman of the Danish Andersen Cultural Foundation. In August last year, the Danish Andersen International Group invested in the establishment of the Danish Andersen International Group Children's Products (China) Co., Ltd. and Shanghai Andersen Children's Products Co., Ltd. in China.
Zhou Lan, executive chairman and president of the Andersen International Group of Denmark, said that after the Andersen brand lands in China, it will introduce Andersen’s cultural connotations and brand concepts and Chinese children’s national conditions of consumption, and lock high-quality Andersen brand products at mid- to high-end prices. Zhou Hao believes that such a brand production and management method will allow “Andersen†this cultural product to gain greater room for industrial development. “Reading Hans Christian Andersen’s Fairy Tales, back Andersen’s schoolbags, Hans Christian Andersen’s children’s wear, and children’s shoes.†Zhou Wei confidently stated that like the classic character Mermaid and the Little Girl who sells matches in Hans Christian Andersen’s fairy tales, the brand image will be timeless.
Li Xiaofeng, general manager of Shanghai Andersen Children's Products Co., Ltd., said that the Andersen brand landed in China is to build a strong combination of production, supply, and sales. To build Andersen’s world brand is a strong target. It is a franchise chain franchise and a long-term development partner in the provincial and municipal level, striving for common development.
It is understood that the descendants of Hans Christian Andersen family, Hans Christian Andersen’s family descendants, Keller Andersen and Zhou Yu, the Governor of Hans Christian Andersen International Group, will arrive in Shanghai and Jiangsu and Zhejiang in mid-January to meet with Andersen China’s chief representative and some provincial and municipal franchisees and agents. To discuss the development plan of "Andersen" world brand landed in China, to establish a joint venture between Andersen Cartoon Communication Co., Ltd. and supporting industry companies to promote the further development of "Andersen" brand products.
Yesterday, in the VIP room of the city's National China Clubhouse, the 2006 brand new launch event of Andersen Andersen, the flagship brand of Shanghai Andersen Children's Products Co., Ltd., kicked off. More than 100 contracted merchants from more than a dozen provinces and cities in China, including Beijing, Shandong, Fujian, Hunan and Jiangxi, are optimistic about the development prospects of Andersen brand in the Chinese market.
It is understood that the Danish Andersen International Group was founded by Wenzhou-based Danish Overseas Chinese, Zhou Wei, who is also the first vice chairman of the Danish Andersen Cultural Foundation. In August last year, the Danish Andersen International Group invested in the establishment of the Danish Andersen International Group Children's Products (China) Co., Ltd. and Shanghai Andersen Children's Products Co., Ltd. in China.
Zhou Lan, executive chairman and president of the Andersen International Group of Denmark, said that after the Andersen brand lands in China, it will introduce Andersen’s cultural connotations and brand concepts and Chinese children’s national conditions of consumption, and lock high-quality Andersen brand products at mid- to high-end prices. Zhou Hao believes that such a brand production and management method will allow “Andersen†this cultural product to gain greater room for industrial development. “Reading Hans Christian Andersen’s Fairy Tales, back Andersen’s schoolbags, Hans Christian Andersen’s children’s wear, and children’s shoes.†Zhou Wei confidently stated that like the classic character Mermaid and the Little Girl who sells matches in Hans Christian Andersen’s fairy tales, the brand image will be timeless.
Li Xiaofeng, general manager of Shanghai Andersen Children's Products Co., Ltd., said that the Andersen brand landed in China is to build a strong combination of production, supply, and sales. To build Andersen’s world brand is a strong target. It is a franchise chain franchise and a long-term development partner in the provincial and municipal level, striving for common development.
It is understood that the descendants of Hans Christian Andersen family, Hans Christian Andersen’s family descendants, Keller Andersen and Zhou Yu, the Governor of Hans Christian Andersen International Group, will arrive in Shanghai and Jiangsu and Zhejiang in mid-January to meet with Andersen China’s chief representative and some provincial and municipal franchisees and agents. To discuss the development plan of "Andersen" world brand landed in China, to establish a joint venture between Andersen Cartoon Communication Co., Ltd. and supporting industry companies to promote the further development of "Andersen" brand products.
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