More and more clothing companies are grabbing the apparel customization market and researching customized transformation routes.
On February 27th, China's clothing custom brand Evo was interviewed by CCTV2 Economic Channel of CCTV. It is reported that this interview is highly recommended by the Guangdong Garment Association. As the leader in the field of custom clothing in China, Evo shared the innovative experience and new achievements of large-scale garment customization with the national audience in front of the camera.
A decade of Evo writes a new chapter in custom clothing
Founded in 2007, Evo is a chain of clothing custom brand, affiliated to Guangzhou Feite Network Technology Co., Ltd., is also the industry's most customized platform-based enterprise, with nearly 200 direct stores in more than 30 cities across the country.
With ten years of industry accumulation, Evo has won unanimous praise from consumers and the industry for its high-quality tailor-made service experience and rich product categories. It has won numerous awards and attracted many international capitals in the market. In 2011, it was funded by the US venture capital firm IDG for 10 million yuan.
Personalization has become a trend
With the improvement of the material and cultural living standards, the simple way of buying clothes can no longer meet the diverse needs of people. In an age when personality is increasingly admired, customization has even become a spiritual need. It represents a distinguished and unique taste.
When asked about the prospects of the clothing customization market, Evo CEO He Guanbin responded to the reporter: "Under the impact of the Internet, the traditional garment market is seeking transformation, and the user's awareness of self-demand is more independent and more expressive. Directly, the development of the industry began to show more specific needs for individual users. In the era of consumer sovereignty, completely passive consumption will disappear, and customized clothing will become a trend and trend. For consumers, they can become their own designers. Inject more personalized elements and psychological expectations into the clothes. In the case of merchants, customization is on-demand. This is a true “light asset, zero inventory†model, since the products are all received by customers and received. The production starts again, so the inventory risk can be well controlled."
Injecting technology inspiration into fashion design
The reporter learned that as a technology-recognized and innovative company, Evo's many design inspirations are derived from technology and space. Using a large number of space black technology, it adds a lot of technological elements to fabrics, accessories and accessories. 3D printing technology is applied to the cufflinks and brooch design of clothes.
Evo got inspired by the spacesuit and developed a hot suit. According to Hinson chief designer Hinson, "In the future, we may have hot scarves, jackets, coats, etc."
Evo also developed and tested new elastic technology for suits, shirts and other formal wear, making the suit more comfortable to wear, and even can directly participate in sports without problems.
In the design of clothing, Evo's many clothes will also draw on the colors, functions, logos and other elements from the astronauts' costumes, such as the blue of the sky, the silver of the aircraft and the endless darkness of the universe.
When talking about the embarrassment of Evo's future, Hinson expressed his own voice: "Human exploration of space has never stopped, because exploration has more imagination and possibilities. Evo's tenth anniversary, we still have a lot Unknown potential."
Implementing Industry 4.0 Standard Innovation Supply Chain System
Industry 4.0 is a high-tech station strategic plan proposed by the German government. Since its official launch, Industry 4.0 has quickly become another label for Germany and has triggered a new round of industrial transformation competition on a global scale.
Industry 4.0 is mainly represented in three aspects in the field of clothing: automation, information and intelligence.
For a leading company in the apparel customization industry, Evo's Industry 4.0 focuses on smart factories, smart products and intelligent logistics.
The reporter learned that Evo officially launched the new production line of Industry 4.0 standard last year. Through the concept of the Internet of Things, the mobile client and sales order system, as well as the new assembly line of the industrial 4.0 smart factory, greatly improved the customization. effectiveness.
Dong Sheng, head of the Evo Intelligent R&D Center, told reporters: "Evo has a self-built supply chain system, from the scope of production, printing to production, Internet + production information, through online customization system orders, Integrated data transmission, complete plate making, nesting, and ordering to the factory. The factory reflects the production process to the consumers through the order management system. Through the seamless docking of the volume, pattern and flexible supply chain, the traditional advanced customization can not be solved. The scale effect achieved. All of these are based on the intelligence of production equipment, which can easily coordinate supply production. Applications such as intelligent identification and RFID radio frequency identification technology are connected in series to our entire system, making us multi-variety, small batch, custom production. , personalized needs, can quickly and effectively match user needs."
Open resources to help businesses transform
Evo focuses on customization for ten years. In terms of technology, it has its own intellectual property rights management platform, ERP management platform, online clothing custom sales platform and easy tailoring O2O clothing customization platform. In production, Evo built its own supply chain system and launched a new production line for Industry 4.0, which greatly improved the customization efficiency. Evo also created a one-stop platform for C2B custom clothing – easy tailoring, sharing the experience and resources that Evo has acquired in the custom industry for more than 10 years to help them better manage their business and complete custom models. Upgrade transformation.
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