This website, April 23, the online purchase is equal to the fake? The physical store purchase must be true? Is Liang Jingru giving you such a firm courage? The clothes and shoes you buy are true or false, the key is to see the business Where did the goods come from!
Online shopping has become a way of life for many people. It is convenient and quick to save time. Some people regard online shopping as a purchase channel, and some people put online shopping on poor quality labels. In fact, e-commerce has emerged from prevalence, prevalence, and lifestyle. Today's e-commerce is no longer a platform for small workshops, small brands, and cottages, but a place where major brands are competing to seize! PS: The following is only the flagship store on the mainstream platform. The complex agents, agents or distribution organizations that are not well-known to the public, and easy to mix fakes, or even impersonating agents or direct sales organizations are not in the discussion.
1. The same style of clothes and shoes, in the e-commerce platform and physical store are two quality?
For some leather products, there may be problems with different leather batches and different textures; for clothes and shoes, regular brands do not deliberately distinguish between two quality products. If the materials are different, there is not much to reproduce different styles of clothes. The difference, that is to say the cost increase, is not what the brand is willing to do for profit.
Just like some well-known brands mentioned by a netizen, there is no need to deliberately distinguish between online and offline. If some people feel that there are differences in quality, most of them are psychologically arrogant and even nitpicking.
Fast fashion brands ZARA and H&M's workmanship is poor to the sky. The left and right collars are asymmetrical, the length of the two sleeves is different, the left and right shoulder widths are different, and the stripes are not uniform. These problems are common problems, perhaps when buying from a physical store. Will not consider these, but will deliberately use this to measure the quality of online store products.
2. Is the quality of the products sold exclusively for the store higher than the quality of the products exclusively for the online store?
Objectively speaking, it is difficult to say things clearly in a sentence. Some styles are only sold in stores, some styles are only sold on e-commerce platforms, and more are ones adopted by brands from online and offline layout and marketing strategies. Only a variety of means, clothing and shoes of different styles and different price points are not suitable for comparison.
However, it is not excluded that some brands are “invisible and untouchable†before consumers buy, and they are more relaxed in the workmanship and quality control of batch products sold exclusively for online stores.
3, the online shop sold the season's clothes and shoes, centralized processing of inventory?
Every year, every month, every week, every week, new styles of clothes and shoes will be introduced. Any brand can't guarantee that every product will be sold out. What should I do if I can't sell it? Squeeze in the warehouse? Burn it? Donate?
Please, the purpose of the brand is to make money, and to sell it is of course sold! The physical store is aimed at small-scale groups. Consumers are concerned about new products in physical stores. Although the products in the season are discounted, they have limited ability.
Focus on the Internet, put on the label of anti-season promotion, give the price a discount, the processing speed is much faster than the physical store, and give more positions to the new products in the store... In short, online or offline, Choose a reliable channel as much as possible.
As a regular big brand, if you don't say which year's style, it will be excessive. Consumers have the right to know the product, including the production time of the product, the time when the design is launched, not to mention the new product in the season. s Mark!
It’s okay to say so much about wearing... The conscience of the little master is a little bit painful... but I still want to help the questioner or someone who has this question...
The rational guest sees one thing and one thing... The eye of the fire does not only need a pair of eyes, but also needs the mind to judge!
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