ZIHAN purple han women 2018 autumn and winter new fashion with matching recommended

Let freedom and casualness become the dominant, let the elegance and literature become the trend. In 2013, Haibei apparel brand new sub-brand - Zihan launched, on the one hand to continue Haibei fast fashion clothing concept, but also the brand of Japanese women's style. Its appearance is not only a new birth of the "flower girl" when the hippie wave prevailed 40 years ago, but also a product that came into being under this era.

Zihan feels that young women in the face of high pressure, appeal to a relaxed and comfortable lifestyle, advocate simple, elegant, leisurely, free and comfortable life attitude, return to the slow life concept of life itself. The core consumers of Zihan are positioned as young women with a mental age of 20-30, satisfying their dress appeals for a simple, elegant, leisurely and free-spirited attitude towards life.

We advocate freedom, but as far as walking and traveling, we are not at the level of wandering, because courage is not an issue that must be faced.

We are full of youth, but as for the ideals, we have not reached the level of rebellion, because confrontation is not a peaceful aesthetic movement.

We are simple and simple, but as far as planning for life is concerned, it has not reached a thorough state, because a strong woman is not a station that must pass through.

Zihan women's brand merchandise style, natural, casual, mix and match, retro, small fresh dress style, the version is mainly loose, long lines, strong sense of layering, natural materials.