Eco-sensing towels let you see bacteria

He decided to make a

Different towels

The so-called smart towel name is "Mintowel Eco-Sense Towel".

Let's do a science first.

The magic of the eco-sensing towel is hidden in its material – the fabric pattern contains a pure natural extract, and through the design of the sensing sensitivity, it realizes the characteristics of “staining discoloration, decontamination and recovery”.

This technology is the result of the research and development of Zhu Wenbin and his team.

Zhu Wenbin, born in 1988, graduated from Donghua University and the University of Philadelphia with a master's degree in textile engineering. He has been engaged in research and development of high-tech textiles and supply chain management in the textile and apparel industry.

“In 2012, I was studying at the University of Philadelphia in the United States. Every day, except for doing experiments, I was studying management.” Zhu Wenbin said that the seeds of entrepreneurship have been planted since then, and they have just considered textiles and bedding, and finally decided to do A distinctive towel.

“The demand for clothing is large, the surface is difficult to spread, and the frequency of bedding replacement is very low. It is not suitable. But the towels are different, everyone will use it, and the repurchase rate is high.”

In addition, Zhu Wenbin also made a special investigation, ordinary towels, used for 3 months, the number of colonies per square centimeter more than 3 million, 6 months to rise to the order of 6 million, a large number of susceptible bacteria Erosion of the skin, especially for the baby is an intangible injury.

“In China, the per capita consumption of towels is only 1.2 per year, while the annual per capita consumption of towels in developed countries is 8 to 10, which is a big market.”

He wants to let consumers see

Bacteria on a towel

After returning to China, Zhu Wenbin chose to stay in Shanghai and started his own business. In his opinion, the basic quality of a towel is good first, and then give it innovation.

What is this innovation?

He and his partners opened up various e-commerce platforms, read the tens of thousands of bad reviews related to towels, and recorded them one by one to make forms, such as fading, hair loss, hard, and smell. . The finishing of these bad reviews brought inspiration to the team.

“The main reason for the low frequency of domestic towel replacement is that everyone has no intuitive feeling about bacteria. If you see it is true, you can even change your living habits.”

In this way, induction towels came into being.

In 2015, the Zhu Wenbin team made a sample of towels in the absence of insufficient R&D resources and tight funding. After having the samples, everyone started to talk about cooperation and hoped to industrialize the goods.

It looks like this is an ordinary towel. But what's peculiar is that once it comes into contact with the metabolites of oil, sweat or bacteria, the fabric quickly turns red from blue, warning you that the towel is dirty.

This smart towel was independently developed by Zhu Wenbin and his team after the Lanxi 85. After it was launched on a crowdfunding platform, it immediately triggered a "earthquake" in the national towel textile industry. Some even said that This product will change the traditional towel market.

Before, a hotel from Jinhua contacted Zhu Wenbin and wanted to order a batch of “smart towels” from him.

In September of this year, Zhu Wenbin’s team was also awarded a valuation of 20 million yuan by an investment institution in Shanghai, and an individual’s angel round of financing of 3 million yuan. At the same time, it also received the support of the Shanghai Economic and Information Commission and entered the finals of the Zhangjiang Hi-Tech 895 Battalion and the Shanghai Haigui 1000-person Entrepreneurship Competition. The project was jointly recommended by industry experts.