MASHAMA 2018 Fall Winter Collection Paris Fashion Show

This MASHAMA 2018 autumn and winter big show site was held in the Palais de Tokyo. An underground space with modern deconstructionism provided the ideal backdrop for the big show. The imaginative show field also pay tribute to MASHAA for exploring diversity.

INSPIRATION

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MASHAMA 2018 autumn and winter series is based on the 1997 movie "Perfect Blue" directed by Konami and uses the narrative skills of the "drama drama" to represent the multiple characters of the heroine Mima. Under the leadership of an independent and rebellious modern woman with high intensity rhythm, clothing is used as a carrier to reflect the multiple independent characteristics of women in the new era who have tried new ways of communication from the status quo, and the neat female character of MAHAMA is endowed with different emotional expressions.

BACKSTAGE

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In this season, a large number of blue-gray harmonies and strong contrasting hues are used to emphasize the trend of independent women's psychological activities. Direct use of color psychology implies that Perfect Blue belongs to each female character. The blues of different occasions during the day and night point to stability, sensibility, and danger, and at the same time metaphorize the three spiritual manifestations of contemporary women under the guidance of multiple social roles: reality, dream, and illusion. The light and shadow double-colored lips that characterize the facial three-dimensionality of the characters are the highlights of this show's makeup.

DETAILS

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With the changeable film clips of the movie, this season uses a large number of different material split stitching. At the same time, ingesting the crazy fan image in the movie, the details of the Paparazzi Print are used to represent the shutter button of the camera and hand.

In the design process, black and green indigo plaid patterns, thick blue alpaca plaids, water-repellent coating with enamel and blue hues, psychedelic multi-colored ochre outdoor fabrics, and mixed-color black PVC are specially developed. Tooling jackets and pants with outdoor elements have quite high performance in both waterproof and breathable functionality.

The sturdy silhouette combined with the soft outdoor coating makes women wearing MAMASA more secure. The new high-tech BOA System technology is placed on outdoor coat hats to allow the wearer to experience stress-free tightness adjustment. The down jacket with soft down style gives more unusual possibilities in wearing and matching. The large down jacket breaks the design concept in the traditional sense and integrates individuality and warmth, providing the daily travel in winter. More choices for the yuan.

This autumn-winter collection is a tribute to the soft, fleece denim fabric, purple enamel beads, and thin metal chain accessories. It is MASHAMA's tribute to romantic and strong masculine feminists.

RUNWAY

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