Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

[October 10, 2017 Boston and Shanghai] Baimei Post Company (hereinafter referred to as Baimei Post) uses innovation and design technology to cooperate with the world's top sports, lifestyle and luxury brands, and will be held on October 10, 2017. On the 11th, a new bonding technology for thermal fabrics was launched at the International Shower and Lingerie Exhibition (Interfiliere). At the same time, Baimei Post exhibited the “Underwear Charm” series for the first time. This new series was designed in collaboration with Hong Kong underwear manufacturer Gao Hua Group International Co., Ltd. (hereinafter referred to as Gao Hua), including bras, panties and men's boxer pants.

Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

For more than 107 years, Baume has developed the best Sewfre® products and technologies and is among the most popular lingerie brands in the US and around the world. The product line of the company's entry into the market is tailored to a market research report on consumer design and comfort requirements for underwear products.

New cooperation and innovation

Baimei Post and Gaohua are strong and strong, and sincerely invite everyone to go to booth #1C29 in No. 3 Central Exhibition Hall to learn more about Baimei Post Products. Baimei posted the first underwear series - "Underwear Charm", which fully displays all apparel and structural applications. Designers can personally experience how Sewfree enhances the clothing's sensibility and performance, and creates skin-friendly clothing. This apparel application technology breaks the limits of traditional design and proves that Sewfree not only brings great benefits to consumers, but also improves the productivity of the production process.

Ms. Ye Junyan, President of Gaohua Technology, said: “Sewfree from Baimei Post brings innovative bonding solutions, coupled with the brand's understanding of Chinese consumers, so we have designated to cooperate with Baimei Post. We are very happy to be beautiful. The birth of the glamour 'series makes the innovation and efficiency brought by technology shine."

Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

Steve Howard, President and CEO of Baimei Post, said: “Chinese underwear has changed from basic clothing to fashion style, and local brand new brands are also advocating new ideas, which makes Chinese women rethink the comfortable definition of underwear. We hope to improve Designers and innovative companies in the field of underwear and apparel in China use the most efficient and high-quality technology to fully realize their potential and identify counterfeit adhesive products."

The latest Sewfree® upgraded version of the latest technology innovation introduced by Baimei Post is also presented at the Shanghai International Swimming & Apparel Show (Interfiliere). Designed and manufactured for thermal fabrics, the Sewfree upgrade offers the best flexibility and resilience while ensuring the ultimate feel of luxurious fabrics such as lace. In addition, this technology makes it more docile and has a better wearing experience, which also increases the efficiency of the factory's garment processing by 52%.

Understand market demand

On October 10th, from 10:15 am to 11:00 am, Baimei Post held an educational seminar on the theme of “Farewell to Traditional Conservative Maternal Underwear: Five Ways for Chinese Millennials to Change the Underwear Market” in the No. 3 Central Exhibition Hall. In the meeting, participants will discuss how the growing cultural trends of Chinese women influence clothing and underwear design. Nami Suhail, the application manager of Baimei Post-User Experience, and Nasi Suhail, the application developer, and Lacey Johnson, the global brand manager, interacted with the participants and exhibited the “Underwear Charm” series on the spot to let the participants know the underwear series.

Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

Global brand manager Lacey Johnson said: “Global women are pursuing more comfortable and fashionable clothing, including women's underwear, and are willing to invest more. The market research report of Baimei Post in China shows the bra design and underwear needs. Two areas of special improvement, namely, docile and breathability, the new product line will show designers how to create a better bra from a technical perspective and how to draw inspiration from the show."

Sewfree technology in the show

This year's model fashion show also featured a number of Sewfree products, through the fabric matching and innovative technology, to give viewers the latest information and inspiration. Highlight two categories in the "Underwear Charm" series: "Athleisure & Beach" and "Sexy & Sporty". Sewfree brings the unparalleled comfort of these two categories and the luxury of lace to the audience.

Award-winning design

With creative design, innovative Sewfree products and technical applications, and a thorough understanding of the market, Baimei Post won the 4th International Underwear Swimwear Original Appreciation Award (Jury's Favourite Interfeel' Award). The jury, composed of eight leaders in the underwear industry, will present this highest honor award to an exhibitor each year, recognizing the company's contribution to the creative design and technology of underwear. The award was presented to Baimei Post at 10:15 am on October 10.

Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

Baimei Post Sewfree products and technologies were selected by Jos Berry as an example of the Trend Forum. Jos Berry is the founder, CEO and soul of the Concepts Paris. Participants can personally appreciate the design of a variety of Sewfree bonding technologies – from colourful geometric patterns, prints and embossed fabrics to understated fabrics and 3D production concepts.

Baimei Post Company brings innovative underwear to the Chinese market with Sewfree bonding technology

For more details on the Baimei Post, including technical data and samples, please visit or contact us by email or email.

About Baimei Post Company

Baimei Post cooperates with the world's top luxury brands of technology life to design, create and produce the best products. They maintain an intimate relationship with designers and developers to improve product performance and comfort. Over the past 100 years, they have been innovating with global customers to make ideas a reality.

To learn more about the company's information and its innovative seamless bonding technology and Sewfree bonding products, please visit the company's website, Tumblr, Instagram, Pinterest, Twitter, LinkedIn or Facebook.

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