Mu new lifestyle concept store opened in Shanghai Xingye Taikoo Hui

Hong Kong's famous designer brand mu new lifestyle concept store opened on September 22nd in Shanghai, the latest fashion landmark, Xingye Taikoo Hui. Experience new quality, trendy lifestyles and shopping experiences.

Hong Kong's famous designer brand mu new lifestyle concept store opened on September 22nd in Shanghai, the latest fashion landmark, Xingye Taikoo Hui. The new lifestyle concept store not only displays the brand's latest fashions, but also creates a top-notch hairdressing experience with a high-end styling agency. At the same time, it presents a French dessert space in the store, aiming to bring a modern lifestyle to the urban consumers. Mu brand founder Chris and Rebecca, ClarenceLee, general manager of Xingye Taikoo Hui Leasing and Management, AmyXian, Assistant Operations Director of Xingye Taikoo Hui, JessicaZhu, Xingye Taikoo Hui Property Operations Manager, former vice president of Asian Hair Association and Kenny, Chairman of Baqu Hair Institute Chairman of the Asian Hair Association China and Simon of the Soho Hair Organization, Zhao Junhao, CEO of Cognac Trading (Shanghai) Co., Ltd., and Deng Liming, General Manager of Cognac Trading (Shanghai) Co., Ltd., came to the scene to present a new concept for mu. The store ribbon-cutting was unveiled.

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A number of guests opened the ribbon for the new lifestyle concept store

The Mu store at Societe Generale Taikoo Hui is a brand new lifestyle concept store created by the brand to break the traditional and single shopping style. The creative space of the store is divided into three major areas of fashion, styling and dessert, bringing consumers a unique life experience. The unveiling of the brand concept store also marked the opening of a new partnership between Mu and its partners. The two sides will work together to expand the business landscape. It is expected that in the next three years, mu will open 150 stores across the country, bringing the most fashionable lifestyle and consumption choices to consumers in more cities.

Mu brought the latest 17 autumn and winter fashion collections to the new concept store, inspired by one of the most representative literary love movies of the 1980s, OUTOFAFRICA (out of Africa). The brand's free-cut cutting with light and comfortable fabrics demonstrates the resistance and reconciliation of women's rigid and soft personality to the hard world, while the high-quality natural fabrics present contemporary women's sensitive touch and perseverance to the surrounding details. The color scheme is derived from the vast and complex continent of Africa - the cactus with excessive color and shade, the silhouette of the sun shining on the dry sand, the hard rock exposed on the surface, etc., and the designer draws them one by one. It is used in the whole set of autumn and winter series to blend the natural environment, humanities, fashion spirit and self-internality.

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The latest 17 autumn and winter fashion collections are presented in the new lifestyle concept store in mu

In addition to the apparel area, one of the biggest highlights in the store is the creative presentation area. Mu special joint high-end styling body Ba Ba hair style and Soho hair style, open a hair salon in the store. Founded in France, the hair salon brand Soho has a number of stores at home and abroad, dedicated to providing top-notch hairdressing experience for the world's beauty lovers, and the Baqu hair style has long been dedicated to the famous artist stars. The three parties joined forces to bring high-end hair styling experience to consumers in the new store. On the evening of the event, the brand also invited fashion people to experience the superb styling skills of the hairdressing masters. The fashionable and individual hairstyles instantly changed their faces.

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A number of fashionistas take photos in the store

As a new lifestyle concept store, Mu also has a unique dessert area in the store, exquisitely presented a variety of French desserts, small minisize and delicious experience successfully captured the hearts of guests. The guests used their own unique photo props to create their own “mu modern video blockbuster” while enjoying all kinds of desserts.

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Fashionista creates exclusive "mu modern video blockbuster" in the store

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Mu presents exquisite French desserts in a new lifestyle concept store

On the day of the event, the brand also invited famous musicians to bring special immersive performances to the guests. In line with the fashion model wearing the 17 autumn and winter exclusive limited series in the store catwalk, the lifestyle impromptu performance, a perfect interpretation of mu new season autumn and winter clothing A new inspiration, bringing guests the dual enjoyment of music and art.

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Musicians present an immersive cello performance

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Many models show live mini immersive stage performances

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A number of models on-site catwalk showcase brand new fashion collection

The successful unveiling of the brand new lifestyle concept store is a brand new milestone. It also marks that the brand is changing and developing in a more diversified direction, constantly exploring the connection between people, clothing and life. Continue to bring consumers a quality, trendy lifestyle and shopping experience.

Editor in charge: Wang Zhen

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