You can think of it as a coincidence, but the just-concluded London Fashion Week of 2018 tells you that plaid and floral are not only the most representative elements of British fashion, but also the most fashionable elements of the coming season.
Previously, I introduced you this year that Uniqlo and H&M have chosen to co-brand with British designer brands, and the works of the two designers have chosen one of the most representative British fashion elements. Product, listed on September 22. Plaid is the core element of this co-branded series with the theme of “British heritageâ€. And although it will be completely public, it is not difficult to predict from the notice and the representative style of ERDEM. The garden style flower will be a non-negligible element in this series.
ERDEM 2018 Spring and Summer Conference
Burberry 2017 September series conference background
You can think of it as a coincidence, but the just-concluded London Fashion Week of 2018 tells you that plaid and floral are not only the most representative elements of British fashion, but also the most fashionable elements of the coming season.
Plaid element
Historically, Scottish plaids have played a similar role to uniforms and uniforms. Each tribe has its own unique plaid, which is different from each other. At a glance, you can use the plaid to determine which tribe you belong to. Around the end of the 18th century, the British families had their own plaids. This tradition is still reserved in many families, schools, societies, and bands. However, with the popularity of Scottish plaids on a global scale, the “exclusive plaid†for most people is not considered.
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This season's fashion week, whether it is London's Burberry or American and Italian guests - Tommy Hilfiger and VERSUS have chosen to use Scottish plaid as the main element.
Burberry
What kind of attitude does Burberry's September series hope to convey? In the words of creative director Christopher Bailey, it is “more honest, less decorativeâ€. Whether it is the fashion circle or the circle of friends, in the social media era where self-portraits are beautiful and street shots are made, such reminders are more beneficial.
This season, Burberry is still quite different from the previous style, with a simple and refined, which has nothing to do with the plaid elements throughout. There are no fewer than ten different designs and color schemes in the entire collection. From coats, vests, skirts, pants to hats, backpacks, handbags and even high heels, the plaid is everywhere. And Christopher Bailey has always loved the use of new fabrics, such as the blue-tone ladies plaid trench coat shown above, made of polyurethane, and the different luster gives the retro-toned design a fresh taste.
The Burberry2017 September series, which is ready-to-buy, has been officially launched.
The uniformity of the whole series is quite high, even if there are plaid long scarf, medium tube socks and pink tulle fairy skirt, it will not make you feel awkward. But if you look closely, you will find that the two aristocrats and the street are two different and even opposite styles. The models are wearing gorgeous jewellery, from which you can see the shadow of the British aristocracy; while the coat style, hat, and long scarf all have obvious street style, and it is no wonder that the brand spokesperson Wu Yifan sent a message after watching the show. Old friend, younger" evaluation. Elegant aristocratic style and unconventional street style, peaceful coexistence here.
2. Tommy Hilfiger
Tommy Hilfiger, who uses the "see-and-buy" model in the same way as Burberry, flew this season for the London Fashion Week finale (the West Queen left), and the series is run by Gigi Hadid as usual. Since it is necessary to have a local show in London, the two designers chose the keyword "rock". The show was specially selected for the Rockhouse, which has more than 170 years of history, but the show music actually It is a hip hop style in the 90s. In addition to the brand's consistent American street and college sports style, the clothing incorporates a rock-and-roll style with London characteristics, and the rock is the plaid fabric.
3. VERSUS
VERSACE Deputy Line VERSUS has been running in London in recent seasons. The 2018 Spring/Summer collection has a set of plaid patterns at the beginning. Hannah Motler's open-cut bikini, flared pants, sleeveless trench coat, fisherman hat, and vintage British style have been given. VERSUS signature young sexy. Then the female model's bottoms disappeared, the male model's underwear and open shirt style continued to strengthen the VERSUS style in this British series. Among them, the appearance of printing and splicing elements adds another artistic sense to this series.
Floral element
If the plaid element has developed in the past few decades, the sensation of the aging has become a classic and versatile element; then the English pastoral style of floral flowers has a small fresh temperament that is difficult to remove. In recent years, driven by the designers represented by Alessandro Michele and Demna Gvasalia, the patterns have begun to be accepted by more people and incorporated into the mix of styles. This season's British designer's floral pattern works also show a more cool look.
ERDEM
Let's take a look at the ERDEM selected by H&M. The designer has always been good at giving floral prints and Victorian style a modern attitude. Although the road to the Chinese market has not been smooth, the Chinese people can't hold such floral skirts, but ERDEM Always have a very distinctive brand identity and have their own followers. This season, ERDEM is the Queen of Queen Elizabeth II, specifically the queen who just became king in the 1950s. The dress style is very feminine, and the floral print design uses rich color and dense all-body printing to test the body and test the temperament.
2. Simone Rocha
Simone Rocha is also a flower-signed designer, inspired by Victorian porcelain dolls this season. Asymmetrical style design, a large number of different texture fabrics, Simone Rocha is the unique and cool one of the fairy skirt designers. With black as the main tone, even with lace, ruffles, puff sleeves, and doll collars, the overall style is still irrelevant to small freshness and sweetness.
3. Christopher Kane
Coincidentally, Christopher Kane also chose to use black as the background color, and the red and blue colors of the floral design are quite rich. In addition to the use of color to fade away the fresh and fresh taste, the designer has also worked hard on the silhouette and fabric, the sexy see-through tulle skirt and the coat of the big collar have the Queen's atmosphere.
4. Mary Katrantzou
In the end, it was a bit of a problem, but I had to mention the new season of the print queen Mary Katrantzou. The gorgeous floral design and chic silhouette are unique. The original brand's floral patterns were mainly achieved through digital printing. In recent seasons, designers have used more embroidery techniques, more three-dimensional style and richer texture, and of course, higher driving difficulty. Do people wear clothes or clothes? We are looking forward to these buyers' shows.
This season, London Fashion Week has lost its iconic and incredible design, but it is the classic elements of plaid and floral to play the leading role. Although it is a classic return, the appearance is not conservative, but full of fresh and youthful atmosphere.
Editor in charge: Wang Zhen
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