Cashmere is a precious textile material known as "soft gold" and "fiber diamond." The reason why cashmere is very precious is not only due to limited production (only 0.2% of the world's total animal fiber output), but more importantly its excellent quality and characteristics. Cashmere is unmatched by all the textile materials currently used by mankind. Cashmere sweaters made of cashmere have become the must-have for winter warmth, and the market prospects should also be excellent. However, in recent years, the development of the cashmere sweater industry has been severely constrained due to problems such as market homogenization competition, price reduction and price competition, and inconsistent inspection standards, making precious “soft gold†not play its due value. What are the predicaments facing the cashmere sweater industry and how should it break through?
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Dilemma 1: "soft gold" market price war
Driven by economic interests, more and more individuals and organizations are involved in the management and processing of cashmere. Some business organizations lack self-discipline. Whenever there is a shortage of raw materials, many manufacturers compete with each other and drive up prices, and the prices of cashmere raw materials and products rise. Every time the market is weak, raw materials are sufficient, and manufacturers are competing to reduce prices. This cycle caused the price of raw cashmere to soar and fluctuate, and it has not been effectively controlled and improved. The lowest price is as low as 80 yuan to 90 yuan per kilogram and falls below the cost price; the highest price is as high as 400 yuan to 500 yuan per kilogram. The cost price is 4 to 5 times. The cashmere industry has been difficult to get rid of the vicious circle of price wars. For companies that need to be pragmatic and manage to operate smoothly, the variables are too great. Under such an unstable market environment, enterprises will choose to follow the "price war" path to adjust.
Dilemma II: Deceptive, chaotic
Prior to this, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) notified the e-commerce products to check the adulteration of cashmere sweaters. Online shopping has caused countless consumers to frenzied by its high quality and low price, which has also spawned a lot of unscrupulous merchants. Some of them made nylon, acrylic and other materials into miscellaneous samples, and some intentionally mixed inferior velvet, some even Use processed wool or simply use other animal fibers to impersonate cashmere. These businesses often seize the psychology that consumers want to wear cashmere sweaters and they are greedy and cheap, and use the banner of “cashmere†to make false sales. The cashmere sweater that was originally on the market was worth less than 500 yuan on the Internet, and its sales ranked top three on Taobao. Buyers who were not aware of genuine or fake products thought that they were cheap, but they did not know that they were not genuine cashmere products. According to industry sources, the possibility of buying a cashmere sweater at a low price may be almost zero, because the raw material of cashmere sweater, cashmere, is very limited. In general, the cost of a cashmere garment needs at least 500 yuan. Although there are ways to increase cashmere production through crossbreeding, the output is still very limited. Concepts such as stealing, falsely reporting elements, confusion, etc., caused chaos in the cashmere sweater market, and the cashmere sweater industry is in trouble again.
Dilemma 3: There is no uniform inspection standard
In addition to problems such as unhealthy competition and counterfeiting, at present, China's cashmere inspection agencies can provide very limited services for enterprises in terms of standardization, information sharing, and commercial early warning. This has led cashmere products to be implemented not only in the domestic market without uniform inspection standards, but also in the international market because of the differentiation of inspections.
The cashmere sweater industry has many difficulties. How to break through the industrial predicament and make a good attempt to use Ordos City, which is characterized by cashmere sweaters. Ordos adopts a forward-looking approach to combine high-quality cashmere sweaters with industrial Internet, and through the cooperation with Netbank Group, which has 18 years of experience in the Internet, to build a Chinese cashmere sweater industry network. With the help of the Internet, the cashmere sweater industry is supported. The development of radiation in the country. Ordos is how to implement it?
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First, for the price war, cashmere sweater industry network through the platform to achieve "high quality and price"
In the face of the mixed domestic market, chaotic order, foreign sales, and low price competition, it is imperative to ensure the high quality and superior prices of products. To build a good brand, the product must have good quality. Good quality stems from a good source. Wang Haibo, chairman of Netbank Group, said that good products must first pay attention to source purchases. For example, the quality of eggs depends on the use of chicken feed. The quality of cashmere sweaters is good Bad, then how to ensure cashmere shirt quality through the cashmere sweater industry network higher prices? First, cashmere sweater enterprises fully use customized procurement to force production, the use of raw material quality procurement from the source to solve the production of credit problems, only through the Internet to achieve online Purchasing, and reducing procurement costs, can ensure that products achieve superior prices and better prices.
Second, for shoddy, cashmere sweater industry network through the platform to provide credit endorsement
China Cashmere Industry Network adopts the “Internet+†approach, relying on the advantageous industries of cashmere sweaters, adopting government guidance, technical support from network libraries, and third-party supporting services, etc., through localized services, completing the company’s credit endorsement and suppressing fake products. Enthusiasm, to achieve face-to-face landing services, for companies in the procurement of product quality into the infusion of strength. At the same time, through the online platform, the center of origin radiates across the country, and the nationwide purchase of the cashmere sweater is promoted, and the brand and regional competitiveness of cashmere sweaters are simultaneously promoted in the transformation and upgrading of cashmere sweaters.
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3. Integrate high-quality resources and use big data to help local economies achieve growth
Since the establishment of the China Cashmere Industry Network, it has brought together high-quality upstream and downstream purchasers and wholesalers across the country to integrate the cashmere sweater industry resources across the country, leaving the relevant taxation and big data resources of the industry in the local area, and truly realizing the localized Internet. application. Through the cashmere sweater industrial network platform, the cashmere sweater for the country to provide the national cashmere sweater certification center, cashmere sweater big data center and cashmere sweater financial settlement center, to help Erdos through the development of cashmere sweater industry premium prices and promote the national cashmere sweater in Ordos sales to achieve "Incremental economy" ultimately helps the local economy achieve growth.
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