Compared with setting an illusory theme, three of the women's designers who started the two days at the Label Fashion Week in Shanghai Fashion Week directly released the three groups with the theme of “womanâ€, time-lapse or time-space contrast background. design. The three designers' different understandings of women's beauty have manifested themselves in three distinct styles.
Samuel Gui Yang
Yang Guidong, who came to Shanghai for the second time, further emphasized the brand's pursuit of female body contours in the design of the new season. "This season will be more personal than the previous season. I have made more efforts in the ruling." Yang Guidong said in an interview after the show, "I think many people have forgotten the charm of women now. I think this is not good. â€
In this season, a red cheongsam collar asymmetric length dress, for example, Yang Guidong said that this is a "need to wear abdomen to wear" clothes. And this kind of fit that is visible in most of his designs is contrasted with the big silhouette that is flowing now, making the brand style stand out.
Of course, this is also related to some imagery elements, such as silicone elements, as well as "Chinese" elements such as cheongsam collars, sill openings, etc., still appear in large-scale, high-frequency appearance in clothing and accessories design. This combination of traditional and technological materials gives the entire collection a sense of time and space, as Samuel Gui Yang wrote in this season's show description, "(This is a series that focuses on the relationship between women and time."
At the demonstration site, Yang Guidong also made a fashion illustration sketch for the model. The painted illustrator was immediately taken to the printer for copying by the model, and then Yang Guidong hanged the illustrator wall. “I want to bring the whole process of creation to the exhibition site,†Yang Guidong explained. “I didn’t say that I would use printers and paintings to form an ancient and modern contrast. I think it might be a bit too deliberate to say this.â€
YIRANTIAN
Growth has always been quiet, everyone is sighing and suddenly grow up, perhaps 1 cm more than the height, perhaps no longer wearing the favorite clothes of the previous years. For the designer Guo Yirantian, the process of growing up reminds her of the desks and chairs in the school that can be adjusted by screws. This image was also placed on the show floor as a curtain wall for the model to enter.
Grow, or in the words of Guo Yirantian, "Growing in Silence" is the theme of the YIRANTIAN2017 Fall/Winter collection. This theme is demonstrated by the design from light to dark and from thin to thick. The designer's growing maturity in design style and skill is also a response to the theme. Guo Yiran Tian said in an interview after the show that this season, she spent more thoughts on the details of the clothes and the comfort of wearing.
At the same time, the brand has become more complete than in previous seasons. For example, YIRANTIAN launched its first line of footwear and launched a joint bag with K Coffee, a coffee and beverage brand owned by KFC.
“The accessories have been done for two years. This time I made shoes again. I think these are the brands that make my female image more complete,†Guo Yiran said. Of course, from the perspective of brand business operations, the continuous enrichment of the accessories series will also help the brand to have a better performance in terms of profitability.
Wanbing Huang
In the new fall/winter 2017 collection, designer Huang Bingbing was inspired by the work of photographer Francesca Woodman, featuring a separate human body, contoured with a new “fishbone†material, and enhanced fabric texture with a collage of white and silver fabrics. Ingenuity. The designer hopes to express his understanding of the female body.
The collections presented throughout the collection are artistic. On the evening of April 8, Huang Bingbing also invited dancers to perform a performance art performance on “Returning to the Mother Body†on the stage of the exhibition.
It doesn't matter if you miss the performance art performance. There is a video of the loop on the exhibition site. The model is wearing a fishbone cap and wearing the Wanbing Huang 2017 Fall/Winter collection. In the slow-playing video, this series of people who want to explore the human body has a dynamic expression.
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