Hermès (Hermes), the French luxury goods group, announced its core financial data for the fourth quarter of fiscal 2016. Europe and Japan grew strongly. Mainland China performed well, driving total sales up 7.6% year-on-year: total annual sales for fiscal year 52. 100 million euros, up 7.5% year-on-year, 7.4% year-on-year at constant exchange rate
Sales in the fourth quarter were 1.5 billion euros, up 7.6% year-on-year, and 6.6% year-on-year at constant exchange rates.
In FY2016, the specific performance of Hermes in various markets is as follows:
France's sales were 719 million euros, up 5.2% year-on-year; fourth quarter sales rose 7.1% year-on-year
Sales outside Europe outside France were 964 million euros, up 6.4% year-on-year, and up 9.2% year-on-year at constant exchange rates. In the fourth quarter, sales rose 5.9% year-on-year and 9% year-on-year at constant exchange rates.
Despite the rise in the exchange rate of the Japanese yen, the performance of the Japanese market remained outstanding, with sales of 724 million euros, up 20.6% year-on-year, and 8.6% year-on-year at constant exchange rates. In the fourth quarter, sales rose 22% year-on-year. 8.9% year-on-year increase at constant exchange rate
Sales in the Asia-Pacific market outside Japan were 1.778 billion euros. Although the situation in Hong Kong and Macau is still bad, sales in mainland China have rebounded, helping the overall sales to increase by 4.9% year-on-year and 7.1% year-on-year at constant exchange rates; In the fourth quarter, sales increased by 4.1% year-on-year, and the growth rate was 4.4% year-on-year.
Overall sales in the Asia Pacific region increased by 9.1% year-on-year and 7.5% at constant exchange rate
Sales in the Americas market was 941 million euros, up 6.4% year-on-year, and 7.2% year-on-year at constant exchange rates. In the fourth quarter, sales increased 5.8% year-on-year and 5.5% year-on-year at constant exchange rates.
Calculated at constant exchange rates, the specific performance of each category is as follows:
Sales of leather products increased by 14% year-on-year, the highest increase among all categories
Sales of women's and fashion accessories are strong, driving sales in the ready-to-wear and accessories sector by 4% year-on-year
Sales in the silk and fabric sector fell 1% year-on-year, but the situation in the second half has improved, especially in Europe and China.
Perfume sales rose 9% year-on-year
Due to the overall difficult situation of the watch industry, the sales of the watch division fell by 3% year-on-year.
Hermès expects operating margins to rise from 31.8% in FY2015.
“The tourism situation in France has improved from last year, but it has not fully recovered. Other countries in Europe have also seen a rebound, especially in Italy and the UK.†Hermes Group CE O Axel Dumas said: “China’s sales situation Very good, especially in the second half of the year. I am optimistic about the Chinese market. Our products, whether it is shoes, ready-to-wear or handbags, have performed very well."
In September last year, Axel Dumas said that due to economic instability and exchange rate instability, the group will no longer produce annual forecast data, but he stressed that the group's goal will remain locked as "outperform".
The complete financial data of the Hermes Group will be announced on March 22 this year.
Hermès is not the only luxury group that has benefited from the recovery of the Chinese mainland market. In recent months, many luxury brands have consistently stated in the latest quarterly reports that although the sales situation in Hong Kong and Macau is still sluggish, the sales situation in mainland China is very good.
In the fourth quarter of fiscal 2016, at the constant exchange rate, German fashion group Hugo Boss' sales in comparable stores in mainland China increased by 20% year-on-year, which is the main driving force for sales growth in the Asian market. US Light Luxury Group Coach's sales in mainland China's stores in FY2016 also reached double-digit growth year-on-year. Italian luxury goods group Salvatore Ferragamo's sales in mainland China in the fourth quarter also increased by 13%. Swiss Richemont Group's sales in the last quarter increased by 5.7% year-on-year, and British luxury goods group Burberry's comparable sales increased by 3% in the previous quarter. Both companies' demand in mainland China has rebounded. Tourism consumption also last year. Warming at the end of the year. The export volume of the Swiss watch industry to mainland China has also successfully reversed the downward trend in the past two months, achieving a substantial increase.
Editor in charge: Yang Bo
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