With the Olympic Games in Rio de Janeiro coming to an end, the sporting wave will soon be sweeping the world. FILA, as a high-end lifestyle brand, will launch the RED series of new products in the early fall of 2016 and become the best choice for sports equipment. This series of products not only continues FILA's consistent Italian sport style, but also perfects the professionalism and comfort of sports equipment requirements, and utilizes multiple colors, individual tailoring, and trend graphic elements to demonstrate its unique passion and vitality. The FILA brand spokesperson, "Captain America" ​​Chris Evans, used his advertising campaign to fully interpret the concept of fashion sports.
FILA
The RED series of products perfectly combines the three elements of professionalism, comfort and fashion, extending the concept of sportswear on the field to life, allowing people to seamlessly and freely switch between fashion and sports. Life and sports are everywhere. Once the four-year Olympic Games is about to take place, the movement never stops. FILA urges urbanites to actively move, breathe, and step into the outside world during busy work. The passion of the sport ignites the Rio Olympic Games.
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