Ten years of cultural concept of emerging apparel industry casual wear industry

In the recent decade, the concept of freedom, the pursuit of individuality, and the pressure of fast-paced and tense work in urban life forced people to relax and make casual clothing an emerging garment industry. Casual wear has become the mainstream trend of hot goods and apparel. Ten years of rapid development of China's casual wear industry presents several major characteristics. First, casual wear becomes fashionable; second, the production of casual wear is in the ascendant; thirdly, casual wear is highly regarded in the domestic clothing market, making casual wear a bright spot in the apparel market; fourthly, the category of casual wear is more colorful , The public leisure, fashion leisure, sports and leisure, business and leisure increasingly subdivided; the fifth, regardless of color, style, fabric, more and more leisure; sixth, in the business model, the franchise to become mainstream, creative virtual Business, e-commerce has also been applied. In the past ten years, with the pace of economic globalization, the competition in manufacturing industry of China has gradually evolved from a simple enterprise strategy to an all-around strategy of agglomeration. The development of China's garment industry in a market economy has been characterized by industry distribution Prominent feature is the industrial agglomeration. In addition to Giordano, Jeanswest, Baleno and Hong Kong-owned old casual wear brands, in the past 10 years, China's leisure and apparel industry has formed several major industrial clusters in Guangdong, Zhejiang and Fujian provinces, showing their respective characteristics in terms of regional characteristics and production and operation. In a certain sense, it represents the overall development of China's casual wear industry, and the exploration of these three distinctive regions in the leisure wear industry by their respective resources has played a pioneer role in the development of China's casual wear industry in this historic opportunity character of. Industry group: a well-deserved pioneer Reform and opening up policy for the apparel industry with entrepreneurial potential of the industry elite provides a world of gallop, with their supernatural perception, extraordinary courage and extraordinary IQ, emotional quotient and financial business, industry Explorer and the role of a breakthrough who created one after another wonders of Chinese clothing. The origination, development, growth and progress of China's casual wear industry are related to the times in which it is located. It is also related to the social, economic and political changes and the trend of apparel development. All this ultimately comes from human power. Because of their perseverance and hard work, because of their wisdom and courage, because they immersed in the testimony and participation in the Chinese clothing, including the rapid growth and development of casual wear, they not only jointly promote the development of the entire Chinese garment industry, and assess the situation, look forward to the future And keenly captured the desire and opportunity of China's garment industry to gradually transform itself from brand-name processing to brand-building. It also helped fuel the awakening of China's brand awareness, brand cultivation and development. They created and created Metersbonwe, pure, Li Ning, Septwolves, Xiahu family, Mark Zhang, Fan Fan, Eugh ... ... and even Giordano, Jeanswest, Baleno, Bossini ... is their innovation and Discover business and leisure, sports and leisure, two-sided jackets, "new urbanism", "the third generation of casual wear" ...... They explore and enhance brand value, capital operation, model innovation, management thinking, business ethics, business Home spirit ... is that they jointly support the Chinese leisure clothing a huge industry sky. They are well-deserved pioneers and outstanding Chinese leisure and garment industry, they are China's casual wear industry, China's casual wear Expo development and promotion of great achievements! I believe the history of Chinese clothing, especially casual wear will engrave them under these shiny and great Name and noun With their extremely strong creativity, ambition, perseverance, patience and never give up faith, they stand at the peak in the fierce commercial competition and become leaders. They take the responsibility of enterprise self-reliance and industrial upgrading. They represent the Chinese garment entrepreneurs Image, they are the leader of this generation of heroes. In the past ten years of China's leisure and apparel industry turmoil of the years, in the first decade of the 21st century, the Chinese casual wear industry exploration and efforts, as China's casual wear industry pioneer, explorers, thinkers, with their thinking And action ... undoubtedly have a greater or lesser or no impact on industrial progress and cultural formation in these ten years. From this perspective, we are more concerned with what we record than their specific names and behaviors In the process of this era, their personal name behind the hidden and represented the creation of ideas and action significance.