2000 years ago, for a wide range of complex apparel industry, the pants are only marginal in a small subject. Ten years of grinding sword, the development so far, an endless stream of pants brand has become a new industry apparel industry, with its low threshold of operation, product stability and sustainability and other characteristics, to become a unique clothing industry landscape . Due to the difference between the female body shape and the consumption area, the pants industry has also become a regional industry in the early stage. According to the objective environment and economic development in the region, there are differences in style. At present, there are many groups of women's trousers that have been formed in China and need to be further regulated and developed. They include "Guangpai Pants", "Yupai Pants", "Zhuzhou Pants", "Zhengzhou Pants" Have bigger and stronger trend, leading to the Chinese pants market "surging", but behind this, who can lead the "world"? Chinese pants business pattern wide to send pants, the style of "Jeans", called the "originator" of the domestic single product industry, from the late 1980s, "Made in Guangzhou" has always been a means of fashion, quality assurance, The combination of wholesale and agency method is a common mode of operation, especially wholesale. Some brands such as "Cousin", "Micklear" also respond well to the market. Guangzhou Haifeng seize the market opportunities to create China's first production base pants, when heyday, thousands of manufacturers settled, does not include the unregistered private workshops, dominated in the pants industry domineering twenty years . After 03 years, "Yupai pants" began to emerge, dream Shuya, Yalida, Yi Yang, etc. have been ringing the whole country. With the steady and mature style of "Classic", it is popular in Northeast China, North China and Northwest China. By 2005, according to incomplete statistics, there are as many as 500 manufacturers of all sizes and sizes. With the continuous improvement of manufacturing processes and the integration of various elements, coupled with the standardized brand operation and the national chain of access modes, "Yu send pants," the basic "wide faction" to contend. The rise of "Yupai Pants" created the myth that a clothing item came from behind and greatly stimulated the nerves of the apparel owners in the Midwest. "Shaanxi Army Pants" made a high-profile attack on the "Collection" style and quickly occupied the whole country Around the market, the pants industry thus bid farewell to the era of no quality. However, the Shaanxi military pants production base is not too concentrated, in addition to the eastern outskirts of Xi'an, Changle slope, there Baoji's new garment industrial park. The three regions of the pants industry in different styles complement each other to jointly promote, but also stimulate the pants in other areas of economy. First Hangzhou pants. Hangzhou pants before the national reputation has been high, but the "cold" period of no breakthrough reputation, pants brand "million crown" has been the lonely survival, lonely development. In early 2008, some of Hangzhou pants, such as urban Milan Milan, Yuli beauty, style and so are scrambling to expand the regional market. At the same time, Zhengzhou pants also gradually warming up, has created a dream Shuya, Ya Lida, Yiyang, Junlan, and so have a certain production scale of the pants manufacturers. But at that time, most of them were sold in and around the counties and cities in Henan Province, and the products were single. The design was also in the imitation version stage. After a gradual study, a series of fashionable pants appeared and formed its own unique design style, which laid the foundation for the development of Zhengzhou pants. With the experience of the front of the road, Zhuzhou women's pants industry to be outdone, have emerged. In order to make Zhuzhou's apparel industry bigger, since 2003, Zhuzhou City has organized Yan Di Fashion Festival every year to promote and promote Lusong brand and expand its influence. The Zhuzhou local apparel, devaluation is Zhuzhou pants. According to incomplete statistics, the current production of pants in Zhuzhou in about 3,000 manufacturers, with an annual output of 300 million or more, production has accounted for half of domestic pants. As can be seen from the above pattern, the Chinese women's pants industry is currently in vassal secession, equal shares. However, under fierce competition in the market, the entire industry must have a "leader" to lead the industry forward. At this moment, whoever can dominate these different regional garment systems? Positioning precision, seek market gaps No matter where the faction which pants do pants, pants are always two legs. Is nothing more than style, length, fabric, style and product differentiation on the production process. So local pants brand must have local characteristics, to group orientation. For example, Guangzhou pants, consumers know that jeans to buy jeans casual pants better, because Guangzhou pants pattern and advanced technology, is the forefront of fashion, pop nails can develop hundreds of styles, popular embroidery there Thousands of colors, all kinds of water craft ideas are from Guangzhou, so the formation of the style of wide Pants. Zhengzhou pants why rise? Is to identify the blank point of the wide school pants to meet the market and consumer demand in the chemical fiber pants designed and manufactured to seek a living, but also has a unique logistics advantages, but also with advanced marketing concepts, directly to the chain Joined the form of footwork interrupt, so to quickly rise, and recognized by the market. Then there are pants in Shaanxi, jeans, casual pants, chemical fiber pants have, but if consumers want to pay attention to higher quality and taste, they can only go to some high-end stores, such as white-collar workers, brother, etc., a high-end brand More than a thousand pants, ordinary people still some prohibitive. Then there are some high-end brand pants style more? the answer is negative. High-end brands will focus on the women's wear developers, and high-end brands alone will not create a single product brand. In this market situation, Shaanxi women's pants located in this point of survival, neither the gorgeous tuxedo of Guangzhou pants, nor the monotony of Zhengzhou pants, but to create civilians luxuryism, to meet the market and consumer demand, but also to And Zhengzhou, Guangzhou pants complement each other, so Shaanxi panties come to the fore. Wine is also afraid of the alley deep, the brand also need to publicize Data show that the current annual production of Zhuzhou pants in more than 300 million, but weird is that the current market more than 90% of the pants are trademarks of Guangzhou, Zhengzhou and other places Why there is such a cycle? Why Zhuzhou pants do not hit the origin of Zhuzhou, while marking other places? Zhuzhou local pants to where to go? After the survey found that, in fact, Zhuzhou pants texture and quality are very good, but because it is a regional product, it is not famous. Origin marked elsewhere, sales better. The problem lies in this, the geographical fame not directly affect the development of local brands. "Wine is also afraid of deep alley," the brand's promotional role can not be ignored. It is necessary to do a good product, excellent quality and quality, publicity must keep up. Zhuzhou pants as a regional brand, a direct impact on its popularity in the apparel industry, a brand awareness, and its effective advocacy are inseparable. Zhuzhou pants to go out of Zhuzhou, to the country, to the world, we must attach importance to publicity, increase publicity, in order to improve visibility, to make it better to promote the development of local apparel industry. The reason why the popularity of Zhengzhou pants to enhance visibility, integrated with the brand system is inseparable from the effective integration. First of all, Dream Shu Ya in the industry authoritative media "Fashion Times", "China Fashion Weekly" campaign, followed by 4 consecutive years of high profile exhibitors Beijing Fashion Fair, CCTV prime file advertising, and the spread of the site, after the Zhengzhou City Government and Association Zhengzhou trousers were organized in the Great Hall of the People in Beijing, "Chinese pants to see Zhengzhou," a press conference, the terminal stores also cooperate with the depth of publicity so that the sudden popularity of Zhengzhou pants all over the country. Shaanxi pants learned from the successful experience of Zhengzhou pants to ballad led the joint local brands, in addition to high-profile debut in the industry authority of the media, combined with the local media depth of publicity, but also in the agents and dealers prominently in the area Outdoor advertising play position, which makes Shaanxi pants this young group showed great vitality. Not enough scale of a single enterprise must identify the lead "carrier" Since 2005, Zhengzhou, nearly 800,000 daily pants down the production line, and then flow through the wholesale market. According to statistics, more than 50% of the country's women wear pants made in Zhengzhou. At the same time, under the leadership of Henan Province and Zhengzhou City, under the leadership of two leaders, including Meng Shuya, Ya Lida, Yiyang, Nuremberg, Goloth Reese, Xing Yilu, Ai Mir, Junlan, led by dozens Brand, collective in Beijing's "Chinese pants to see Zhengzhou," the press conference debut, Zhengzhou pants to create pants "aircraft carrier" determination and confidence is obvious. However, Chen Yichu, former vice chairman of CPPCC Henan Province, pointed out: Development of Henan garment industry may wish to find the gap. The size of our single enterprise is not big enough. Henan garment industry is a huge fleet composed of "many destroyers", but this fleet has no aircraft carrier. Individual companies are still limited in terms of size and impact and have not top-ranked businesses in the country. Indicating that the garment industry in Henan and Zhengzhou pants industry have not yet entered the field of vision. To long-term development, the industry also needs leaders, so as to grasp the situation and move towards a farther future. Chinese women's pants industry in this surging era, in order to occupy a long-term place, in addition to positioning accuracy, promotional products, have to identify their own advantages and give full play to their own characteristics. Who can lead the "world" in this race, let us wait and see.