Zhejiang Beibei Yiyi Garments Co., Ltd. from a family to imitate the development of small businesses into one of the industry's leading brands, experienced seven years of ups and downs, through an unusual course, and finally in the fierce competition in the business of children's clothing industry in China A recognized brand in the forefront position. Company Marketing Center First, Zhejiang Beibei Yiyi Clothing Co., Ltd. formerly known as Wenzhou Bey Clothing Co., Ltd. Founded in September 5, 2002, a registered capital of 5.08 million yuan, mainly in research and development, production and sales, franchise, "Beibei Yiyi" brand children's apparel companies. At that time, production R & D base in Huangyu Industrial Park, a 10 square meters of temporary rental room. At the beginning of the establishment of the company, in front of numerous difficulties, coupled with harsh working conditions, no one would like to join the company. Without a professional fashion designer, Huang Shi Yi and six other veterans formed a team that opened the " Beiyi "children's clothing business. At the time, Chairman Huang Shiyi promptly put forward a strategic guideline, that is: "no talent, we can nurture talent!" Some non-professionals willing to work in the company first hired, and then ask a professional training teacher For them to carry out professional and technical training and knowledge. In this way, the staff are very passionate. In addition, everyone has a strong desire for knowledge. Every day, they study hard while they are working. The quality of their staff is improving day by day and the technical level has also improved. During this period, a large number of core personnel loyal to "Babeiayi" have been cultivated. No matter under such difficult circumstances, this group is closely trying to overcome difficulties and make "Babei Yiyi" Instead of retreating in the face of adversity, we have continuously summed up our experience and lessons and taken a crucial historic step. Neat and spacious office environment In recent years, the trend of consumer spending and brand children's fashion trends, coupled with the strong support of party committees and governments at all levels, "Beibei Yiyi" companies adhere to the study and practice of "scientific concept of development" , Seize market opportunities, committed to the development and design suitable for 2-16 years old children wearing apparel products to create suitable for the growth of children's health clothing. With the help of the tide of reform and opening up and the expansion of development, we have had the fine tradition and style of pioneering the reform and rigorously seeking truth from facts. Recalling the company has gone through these years, Chairman Huang Shiyi and some old employees remember the most profound is the 2003 "SARS" period. "SARS" has changed people's orderly life, study and work, is also testing everyone's will and fighting spirit. At that time, there was no single figure on the streets that should have been lively on weekdays. All the shops were forced to close down, but for Beibei Yiyi children's clothing companies, this may be a torture of corporate values. SARS makes Babeiayi children's clothing company face more severe environment. Most of the staff take the service of "home delivery" with high spirits and tenacious fighting spirit and insist that the customer is God's principle, Take off in this smokeless war. After SARS, the liveliness of the streets was restored and the market recovered completely. However, the competition in the children's wear industry intensified. There was a scene of "suddenly a spring breeze came, and thousands of trees and pears blossomed." In the face of this problem, "Beibeiyiyi" children's wear company put forward the "integrity-based, win-win" marketing philosophy to low-risk, high return policy of joining, adhere to the "innovation and development is the last word," and will further enhance the product Advantage, with cheap products, won the favor of our customers, to win the market. Third, there is a saying saying: "people are afraid of being afraid of a famous pig." In 2003 and 2004, two consecutive trademark infringements were encountered in the "Beibei Yiyi" development as a well-known brand in Wenzhou and even in Zhejiang Province. After learning of this situation, Chairman Huang Shiyi proposed that the company's reputation be protected and that the rights and interests of consumers should be protected. In addition, the trademark "Beibei Yiyi" should be protected and registered in various fields. Shopping malls like the battlefield, but the battlefield by tactics. Huang Shiyi, chairman of the Board, emphasized at many employee meetings: "Innovation and development are the last word." In the era of brand consumption and the continuous extension, it means that brand culture construction is not only the real need of harsh competition of enterprises, but also the long-term development of enterprises The strategic needs, requirements must be combined with the company's own resources and improve the brand culture of building capacity and level. In February 2005, in order to adapt to the trend of market changes and development, in terms of brand culture, the senior policy makers of the company put forward the concept of "new environmental protection and new children's wear" and strive to build a new generation of green children's wear. Taking full account of children's physiological personality traits, wholeheartedly care of children's physical and mental health. Products from fabrics to accessories, from dyeing to printing every process, every detail is in strict compliance with national standards. In the cloth all the environmentally friendly selection of quality products, and strive to show children's colorful personality space at the same time, give them more safety and health. Followed by "healthy, stylish, sophisticated, caring" is "Babei Yiyi" children's clothing for the pursuit of colorful personality to create a new choice. Fourth, the "Beibei Yiyi" children's clothing company is the creation of "good clothes to speak themselves" for the goal, that is, to bring all the joy and love for the ultimate goal of children. Under the team slogan of "Bebe, Yi Yong", from the year till now, "Beibei Yiyi" has gained socially recognized honors and popularity. Beibei Yiyi from the initial only 10 square meters of temporary leasing office to now has more than 2,000 square meters of modern fixed office space, the number of workers from the original few people to the present more than 800 people; store also from the beginning Of the three developed to today's nearly 500; annual output value from the first few million to the current output value of more than one billion yuan. This series of strings along with the number of company growth, people are feeling! In January 2004, "Beibeiyiyi" children's wear was appraised as "Best-selling, Safe and Healthy Children's Wear Famous Product in Zhejiang Market" by Zhejiang General Chamber of Commerce in 2004 "Recognition of Best-selling Brand in Zhejiang Market"; In November 2004, Beibei Yiyi BBYY "trademark was awarded as" Wenzhou Well-known Trademark "by Wenzhou People's Government; in May 2005," Beibeiyiyi "children's wear was appraised as" National First-class Product "by National Textile and Apparel Product Quality Supervision and Inspection Center; In January 2006, "Beibei Yiyi" Company was jointly awarded the "Top 100 Integrity Enterprises in China's Economy" by the China Business Times and Credit Committee of China Information Association. In July 2006, Beibei Yiyi Company was awarded the title of " Administration of Industry and Commerce in Zhejiang Province rated AA credit class "Shou contract re-credit units"; July 2006, "Beibei Yiyi" children's clothing brand by the Chinese clothing culture Research Committee and the China Social and Economic Surveys by the Department of Product Integrity Investigation Union Awarded the "Top Ten Chinese Children's Wear brand" honor; January 2008, "Beibei Yiyi BBYY" trademark by the Zhejiang Provincial Industry and Commerce Administration finds that, In May 2008, Beibei Yiyi Company was awarded the "2007 AAA Grade Credit Unit" by Wenzhou Bank; In October 2008, "Beibeiyiyi BBYY" trademark was "Zhejiang Famous Brand"; in May 2008, Beiyi "company was awarded Zhejiang Provincial Administration for Industry and Commerce provincial AAA-credit" contract Shou Credit Unit "; December 2008," Beibei Yiyi "children's clothing by the Wenzhou City Chamber of Commerce, Wenzhou, such as the newspaper jointly rated as "Wenzhou consumers favorite top ten children's clothing brand" honor. ...... 2005 August, taking into account the company in the future to better and more stable development, "Beibei Yiyi" children's wear company also hired well-known entrepreneurs, national model workers, Shanghai Municipal People's Congress, Shanghai Top Ten Outstanding Young, Shanghai Asia Mr. Zhang Wenrong, chairman of Long Investment Group, serves as chairman of the board of honorary chairman. He is a fanatic in the development of the enterprise in the future. Fifth, since it is an enterprise that makes children's clothes, "Beibei Yiyi" people are fully aware of the heavy responsibilities. Enterprises are not just making garments, but are still doing children's undertakings. Open those old and yellow one newspaper, a magazine, which records "Beibei Yiyi Cup - Landscape Wenzhou young people art, calligraphy, photography contest," "Beibei Yiyi Cup - the city's youth Essay contest ',' 'Beibei Yiyi Cup' Zhejiang Second Happy Children's Songs' and other activities, all reflect the 'Beibei Yiyi' corporate social responsibility, but also reflects the chairman Huang Shi Yi and the majority of employees Confidence and determination in caring for children's cause. Market opportunities always belong to people who are prepared. At present, "Beibei Yiyi" children's wear company has set up R & D centers in Shanghai and Guangzhou to capture the swift and popular fashion information; set up marketing subsidiaries in Shandong, Wuhan and Chongqing and extended the chain stores to foreign markets such as Italy and Roibamba , And improve and determine the company's main sales network structure; in Shanghai, Guangdong and other places world-renowned brand OEM processing plant, to create the highest exquisite quality. At the same time, "Beibei Yiyi" has also stepped up its efforts in resource advantages, policy advantages, mechanism advantages and innovation awareness through "market-oriented, talent-based, product quality-oriented, customer-focused". Market strategy. "Honor only represents the past, but also a new starting point," said Huang Shiyi, chairman of the company. "Based on this opportunity, Beibei Yiyi insists on creating green products and serving hundreds of millions of families and striving to achieve the company's second A five-year plan target. "