They grow together with sisters - Interview with Sister Flowers brand series terminals
For businesses, the terminal operators face consumers, is a bridge connecting the brand and consumers; for terminal operators, real-world marketing so that they have more confidence in the development prospects of the brand. The terminal recognition and affirmation, is an important driving force for brand development. In the course of sister brand development, there are many terminal manufacturers along the brand, they run the sisters or for three years, or five years, or ten years ... They and sister flower brands have a deep feeling. In particular, the magazine interviewed several sisters, let us approach them and listen to their voices. From their feelings and experiences, we may have a deeper understanding of sisters flower brands.
Quality image enjoys popular support Respondents: Sister Flowers Guangdong Taishan Terminal Li Zhen-chang Ten years ago, I started to run sisters flower brand, from the initial get goods from High Street to direct participation in business orders, my underwear shop is accompanied by sisters flowers Brand development. Now I am in Taishan City not only opened two sisters flower stores, but also in the local mall set up two counters, business bigger and bigger.
Sisters Flower brand of good quality products, comfortable to wear, and the price of similar products in the low, so the customer's turnaround is very high, I run the sisters flower brand a year later firmly committed to operating the brand and establish Do a good job of determination. And because it is located in Taishan, I can directly participate in the ordering of enterprises, the choice of goods in the terminal compared to other regions have a greater initiative.
At the same time, sister flower brand since the beginning of last year, the opening of a new image, including brand LOGO, image cabinet, making the brand image has been further improved. The new image is more fashion, fashion, image cabinet design is more humane, the opening of the new image not only to bring freshness to customers, but also enhance the brand's grade, to promote sales also played a certain amount of help. In addition, in recent years, sisters tend to be standardized in product design, style diversification, fashion, the use of color is also more colorful, these are to promote the terminal sales have played a significant role. In support of terminal operators, the company is also constantly intensifying efforts, including tracking services, holiday promotions, gifts and other gifts. Admittedly, it takes a long time for the sisters to promote their brand, but as a terminal manufacturer, we will always follow it and develop together with sisters.
Believe fate more believe the brand Interviewee: Sister Hangzhou terminal retailer Panlin I choose to run sister flower brand is purely accidental: a friend gave me a sisters flower underwear on a birthday, wear very comfortable, upper body effect well. So I started the idea of ​​opening a sisters flower underwear store, and quickly put into action in 2003 my sister flower store opened up, the business has been good, but also firm I do sisters flower underwear brand confidence.
Sisters flower product upper body effect is good, very comfortable to wear, since I first put on sisters flower underwear fell in love with the brand. Underwear emphasis on the upper body effect, comfortable fit is also an important factor consumers choose underwear, and sisters flower underwear quality has always been good for consumers, usually under the straps, cups will not change after wearing one or two years, which I also won a lot of repeat customers. In addition, in my customer base, there are some friends who are old customers, because the product is good, many customers are introduced to their friends to buy.
Up to now, I have been operating sisters flower brand for more than six years, I devoted a great deal of energy to the shop, and also had a deep feeling, and I feel I have a strong fate with Sister Flower brand. The original choice and love the current job. Over the years my underwear shop has been operating very stable, new and old customers are constantly increasing, business is getting better and better, most of the shop bought underwear customers will become repeat customers. Sisters flower products, attractive selling point, and stylish, comfortable to wear. I believe fate, I believe sisters flowers brand can take a good day, I believe my business can get better and better!
High prices inexpensive consumer favorite respondents: sisters flower Jiangxi Yichun terminal Sun Gujun
In 2000, I started to run sisters flower brand, although sisters spent Jiangxi during the distributor has been replaced, but I have always insisted running sisters flower brand, never stopped. The reason why I have been operating sisters flower brand, on the one hand, sisters flower products, excellent quality, very stable quality; the other hand, because many years of business management has cultivated a lot of brand loyal consumer groups, the customer's return rate is very high , Many customers into the shop is to buy sisters flower underwear (shop for the combined store). In the early days of running the brand, I invested a lot of energy and effort, including training of professional shopping guide staff, store image design and promotion, shop management step by step into the right track.
Years of business so that I have a sisters flower brand had a strong feeling, and whether it is the quality of the product or the brand image, sisters flower brands are constantly upgrading, which also enhanced my confidence in the operation of the brand for the future development, I Very optimistic. Sisters spent not only on the product advantages, the price is more modest, quality and cheap products are very popular with local consumers.
Now, my underwear shop has moved to the newly built pedestrian mall in Yichun. With a more prosperous business environment and more traffic, the new shop has not only failed to shed old customers but also attracted a lot of new customers. I am not worried about the business of the new store, and the sales performance has been steadily improving since its opening.
Strong support for the development of the terminal respondents: Sister Flowers Huaian Huai'an Terminal Deng Lanxiang I have been operating sister flower brand for 5 years, and had chosen the brand because of optimistic about the sisters flower products, style and quality attracted me. Before running Sisters, I did a circulation brand, and I followed the sisters and took to the road of brand management. In a few years of business process, Sister Flower Company and Jiangsu agent gave me a lot of support and help, including the shopping guide training, underwear professional professor of knowledge, sales skills, product display guidance and underwear with , Store management and many other aspects, the company and the distributor will regularly send professionals to guide.
At the beginning of my sister's business, my shop was small, but Jiangsu general agent attached great importance to me and enjoyed the same treatment with other well-established terminals in terms of transfer goods and exchange, and kept supporting me Big, for example, I support the promotion of holidays, the image cabinet to give reasonable offers. Jiangsu general manager did not give me a "preference" because of the small size of my shop, but gave me a little "preference", leaving me with a firm confidence in running a good sisters brand and continuously upgrading services on the basis of quality products , Sales continue to rise. Today, I have expanded the store size, shop area of ​​more than 40 square meters.
I am very grateful to the sister company and the Jiangsu agent's strong support, they help me step by step bigger. With the improvement of living standards and consumer awareness, as well as the constant deepening of brand awareness, consumers are more and more loyal to the brand, and brand management is an inevitable trend of terminal manufacturers. I am full of confidence in the management of sister flower brand, and will continue to operate.
Cost-effective and stable market Interviewee: Sister Flower Zhengzhou, Henan terminal Jiang Haiyan
5 years ago I started sisters flower brand, and sister flower brand because I went through a few pieces before the brand underwear, and then fell in love with this brand: comfortable, upper body effect is good, but not easy to change. Later, I quit my job and opened a sister flower shop in Zhengzhou.
Sisters spent a few years operating the brand, my biggest feeling is that sisters spend more brand style, good quality, upper body effect is good, especially in recent years the company strengthened the product design strength, style, color and more fashion, the trend , Product quality has been greatly improved overall. Sisters flower products span a large span of age and meet the needs of consumers from the age of 18-50, which also allows many of our customers to wear their sisters' More than 90. Last year, the company launched a new brand image, I feel very good, just from the image cabinet is very warm, eye-catching, and the overall grade has also been greatly improved, to promote sales is of great help.
In my business sisters spent a few years, the total generation in Henan Province gave me a lot of help and support, including the design of the store, shopping guide training, sales guidance, especially in my shop in the early stage, full support Help my shop get on the right track. Currently I have opened two sister flower stores in Zhengzhou, a total of five shopping guide staff, sales have a certain annual growth. The growth and development of shops are fast, I am full of confidence for the future development.