Garment industry is severely robbed of wireless web site

Garment industry network brand protection worrying Reporter found through the general website system of the palm search client, even though the Kou Pai Group has registered the “柒 card” universal website, the related general website such as “柒牌”, “柒牌男装” and so on are missing. They were cybersquatting; and wireless websites such as "cards", "cards and cards", and "cards and men's clothing" were also taken away by others, and the "roaming card" wireless web site was even robbed for ten years.

The reporter’s in-depth investigation found that in the apparel industry, most of the well-known clothing brand collectives faced with the “high brand duplication” and “brand cottage” industry problems, and the entire industry has a serious lack of online brand awareness. Due to the global uniqueness and scarcity of web site resources, only a single company with multiple brands can apply for the web site resource corresponding to the brand. Take "Oasis" as an example, 121 companies legally holding the "Oasis" brand have the right to apply for registration of the "Oasis" Universal Website and the Wireless Website and use it on the Internet. Once one of the first applications for registration of the "Oasis" Universal Website and the Wireless Web Site will cause other companies to lose the right to use the Web Site.

The Experts Weapon Protection for the Whole World In response to this situation, Hu Gang, a well-known Internet lawyer, stated that on the Internet and mobile Internet, domain names, generic websites, and wireless web sites are just like “trademarks” in cyberspace, not only companies that cannot replicate their brands. Assets also have hidden commercial value and advertising effects. As a result, some large companies often adopt defensive brand protection strategies. That is, the unlisted brands of products have been registered, and product unknown protection has been comprehensive. In addition to preemptively registering the killer, enterprises must also acquire some skills in the implementation of the registration protection of wireless Web sites and generic Web sites, adopting a "peripheral registration" approach.

Experts believe that in order to prevent cyber cheats from reselling and reselling, companies should protect trademarks, domain names, generic web sites, and wireless web sites, including company names, product names, business leaders' names, customer service numbers, industry vocabulary, and so on. Leave a corner.